BEKIN HEALTH

A company for human performance & longevity (2026)

I am the founder, director, and CEO of this startup in Toronto. We are a team of 5 with 4 practitioners. This year we aim to build our HQ Innovation Lab.

Learn more at our website

KEEN WELLBEING

A company for active recovery (2024-Present)

My involvement began as a consultant, then grew to investor, and now strategic advisor. This year we aim to expand a 2nd location in Zurich and 3rd location in Munich.

Learn more at the website

2.0 TORONTO

A community for fitness & Wellness Professionals (2012-2019)

2.0 was my brainchild, my community, my legacy.

2.0 was a non-profit organization, dedicated to holistic fitness innovation, mental wellness, and community. It is through networking events and symposiums that 2.0 made its mark.

It was born out of the necessity to improve the current disconnected, tribalistic state of my beloved fitness industry in Toronto. I searched the city for a safe space for fitness professionals, a place to talk shop, to collaborate, to cross-pollinate, to up-skill, to lean on one another and be vulnerable with the ups and downs of the profession. I couldn’t find anything, so I took it upon myself to create it.

2.0 was known as the meeting place for tribe leaders. A place for founders, leaders, and business owners to commune and be amongst industry kin. A unique middle-ground where collaboration rises above competition.

With our joined efforts, 2.0 has donated over $25,000 for charity, mentored and serviced over 200 fitness and wellness professionals, empowered over 100 vendors, impacted over 10,000 event registrants, and put on 50 events from 2012 to 2020 in Toronto, San Francisco, Vancouver, and Hong Kong.

2.0 retired in 2019. Popped up in 2020 for an event in Costa Rica and another in Hong Kong 2021.

Re-awakened virtually in 2024. Re-launched in 2025.

Re-birthed officially as a transformed BEKIN HEALTH in 2026.