"I am an agent of positive change. I approach holistically. I teach multi-disciplinary. I lead with education, experience, and example. I hope to help you become more authentically you."


Julian is a coach, curator, and consultant in health, wellness, and fitness. He believes in achieving a harmony of the body, mind, and spirit, relative to life's goals and priorities. As a multi-certified/sponsored coach, Ironman, and ultramarathon champion, he is well known for his grit, intensity, and diversity. He balances this with an ever-evolving restorative practice, a mindfulness-based nutrition philosophy, daily reading and writing, and plenty of playtime. Julian’s education started with an HBA in Kinesiology from Western, certifications in Personal Training and Group Fitness Instruction. He has evolved with thorough education from the CHEK International Institute in Holistic Lifestyle Coaching and Exercise Coaching. Julian continues to lead the industry with his affiliation with the Health Programming and High Performance Coaching systems from IOM (the Institute of Motion in California). Julian sets himself apart with his continuing educational efforts, most recently a Yoga Detour (200HR) teacher training certification. Finally, Julian is the founder and director of 2.0 Toronto, an event platform for personal growth and professional development, and a place to create an ecosystemic network for next level humans alike.  

Julian endorses 3 outlooks: 1. Experiential learning; 'learning by doing', 2. 'Adaptability' as the spice of life, and 3. Positive psychology. In order to be innovative, creative, and curious, Julian invests his time and energy experiencing a wide array of life's cultural offerings: food, fashion, design, music, art, architecture, and film. He aims to live life through the lens of positive psychology through its PERMA model (Positive-emotion, Engagement, Relationships, Meaning, Achievement). He hopes to develop a higher level of functioning and performance through the 5 factors of adaptability: variability, versatility, tolerance, flexibility, and resilience.     

Libra (zodiac) | Tiger (Chinese Astrology) | ENTJ (Myers-Briggs) | born a twin!

"To be able to run, bike, lift, yoga, climb, and dance all in one day with the widest range of people and environments is truly a gift. I am grateful to be able to connect deeply with people as a career. I hope that my mission to teach holism and mindfulness through the vessel of fitness resonates with my community, and echoes as an example for years to come."






Instagram - @2.0toronto
Facebook -
Twitter - @ohnailuj


2018 GOALS

  • Do a 10-day silent retreat

  • Be a thoughtful and supportive Best Man to twin brother Nathan

  • Learn to surf

  • Achieve an Ironman Personal Record Time of 11 hours

  • Skydive (done!)

  • Achieve a new Fitness Certification

  • Scale 2.0 Toronto to 10 events for the year

  • Be able to play freestyle jazz piano on the fly anywhere anytime


  • Develop a signature class 'feel' and lasting 'experience' as a result of my diverse education and background

    • For 2.0 Toronto - Grow the business by quantity and quality. Set the stage for establishing industry clout as a platform worthy of supporting the future growth and development of the Toronto Fitness industry

    • For Equinox - Push regular participants to the next level via heavier load, larger ROM, and more mindful motions

    • For Torq - Grow a stronger community bond within my classes, elevate their relationship with metrics

    • For Fuel Training Clubs - Coach with class and creativity, increase the emotional intelligence of the community

    • For Ferris 360 - Intrigue with alternative programming and movements from Institute of Motion and Yoga Detour material. Continue developing programming for Active Agers category.

    • For Adidas - Either re-establish relationship by end of February, or move on.

  • Networking, creating and curating workshops for 2.0 Toronto, a holistic fitness event series

    • Actively corresponding with 2.0 cast and crew, 2.0 workshop affiliates, facility owners/managers, social media influencers, 2.0 ambassadors, sponsors, food vendors/sponsors, charity coordinators


  • Learning via

    • Online Software - Infusionsoft Software (online CRM), Squarespace Commerce, WOD Connect, Pike13 registration system... very tough learning curve, but don't give up Julian! This is the future!!!

    • Certification - Crossfit Level 1, IOM Health Coach Level 2

    • Hobbies - Piano tutorials, free writing, cooking classes

    • Experiential learning - doing other classes around the city, attending workshops and talks outside of the industry.


  • Training for upcoming race:

    • 2nd Full Ironman Triathlon, Mont Tremblant (August 2018)

    • 100 mile Ultramarathon (haven't decided yet)

  • Supplements: Morning - Probiotic, Vitamin D, Omega 3s | Evening - Tumeric, Magnesium, BCAA's

  • Eating - Rotational Diet |

    • Typical Breakfast - None, fast until 10am

    • Late-Morning Brunch - Americano, Breakfast Sandwich (Egg, Avocado, and Ham), Carrot or Banana Muffin

    • Typical Late Lunch - Left-overs or/Sandwich/Soup/Salad, Kombucha tea, or Green tea

    • Typical dinner - Cooked vegetables, Grilled/Baked Animal Protein, Rice or pasta, (1-2 dinners are vegetarian)

  • Hydrating - Electrolytes, Alkaline Water, Kombucha Tea, Four Sigmatic Mushroom Tea, Green Tea, Coffee

  • Sleeping - 6-8 hours, bedtime 12-1am, wake up 8am

  • Typical Daily Exercise -

    • 8am Standing Spine/Pelvic Exercises while brushing teeth

    • 830am Priming via Dancing while prepping day pack

    • 930am Light cardio and mobility with morning class (partial coaching, partial demonstrating)

    • *2pm Cardio Training post afternoon classes (Treadmill 20-30 min Run) - done on a good day

    • *6pm Medium strength and cardio with evening class (partial coaching, partial demonstrating) - done on a good day

    • 8pm Heavy Strength or Power Training

    • 1030pm Flexibility Training and Deep Breathing while watching TV

    • ***Bike commuting throughout the day, approximately 20k


  • Bachelor of Arts, Honors Specialization in Kinesiology
    The University of Western Ontario (UWO)

  • Certified Kinesiologist (CK)
    Ontario Kinesiology Association (OKA)

  • Personal Trainer Specialist (PTS) Certification

  • Group Fitness Instructor Specialist (FIS) Certification

  • Equinox Signature Program Group Fitness Instructor
    Metcon 3, RX Series, Shockwave, Whipped, Stacked, Equinox Training Camp, Indoor Cycling, Precision Running, Ropes and Rowers, The Cut, The Pursuit

  • Certificate of Insurance Policy (#SGP401695-64354)
    Stevenson & Hunt

  • Health & Movement Coach
    The Institute of Motion (IOM)

  • Yoga Instructor 200HR
    Yoga Detour

  • Chek Holistic Health & Exercise Coach
    - Holistic Lifestyle Coach (HLC)
    - Exercise Coach (EC)
    - Program Design Training
    - Scientific Back Training
    - Scientific Core Training
    The Chek Institute

  • Indoor Cycling Instructor
    Schwinn Fitness, Nautilus Institute

  • Indoor Running Coach
    Precision Running, Equinox

  • Cpr Certification/AED Level A
    Red Cross



2012-Present 2.0 Toronto
Dollars Fundraised for Charity


2017 Half Ironman
Victoria, British Columbia

80 KM

2015 North Face GoreTex
Endurance Challenge


Toronto Goodlife Marathon
2014 Pacer Bunny

Toronto Scotiabank Marathon
2014 Pacer Bunny


2013 50 mile Ancaster Sulphur Springs Ultra Trail Marathon, 3rd Overall

100 KM

2012 Sears Great Canadian Ultra Run for Kids Cancer, Toronto to Collingwood
(1st 100k Finisher, 10:45)



2017 Ironman
Mont Tremblant, Quebec

125 KM 

2016 Canadian Death Race


2015 Muskoka 56k
Ultramarathon Champion
(5:26 - Course Record)

2014 Muskoka 56k
Ultramarathon Champion

2013 Muskoka 56k
Ultramarathon Champion


2013 10k Sporting Life (Personal Best)


2012 56k Muskoka Limberlost Ultra Trail Marathon, 3rd Overall

2.0 TO

Holistic Fitness Collective (Founder)

1st Place

2016 Yorkville 5k

6 days

2012 50 mile
Apu Ausangate, Peru
(5200m Altitude)

2010 50 mile
Tour de Mont Blanc, France
(4800m Altitude)


2012 30k Hamilton Around the Bay
(Personal Best)

45 bpm

Resting Heart Rate

2:51 (PR)

2015 Ottawa Marathon (2:50:30)
2011 Boston Marathon (2:51:45)


7 Day Fundraising Raised for Chicago's
Urban Initiatives Charity in 2015

“The only way to make sense out of change is to plunge into it,
move with it, and join the dance.”
- Alan Watts

Photography by Jeremy Benning