Vision

In my ideal world, exercise would not be a chore. Body image would not be a leading stressor in our lives. Diet and healthy nutrition would not be a struggle. We would not look into the eyes of the fitness and health industry with intimidation, nervousness, or dread. Instead, we would rise above our fears, be positive about change and sacrifice, and look into the eyes of the fitness and healthy industry with confidence, openness, and trust.


Mission

The best tool you will ever own is your body. I have a deep desire to help people understand this. Some consider exercise as a luxury; I consider it a necessity. I wish that people would finance fitness as a health investment and bank wellness as a lifestyle. I believe that people can make their fitness goals harmonize with their career and life goals, ultimately becoming equal priorities in a well balanced, healthy life venture. One of my goals is to bridge the gap between elite levels of fitness with everyday levels. Produce success stories that provide as inspiration for others. Program the vision of high level athletes and goal-orient this as truly attainable. I strive to develop amateurs into athletes, mentally and physically.


Application

Resolve
Develop an understanding of habituation, misconceptions, and setbacks

Reset
Find clarity, redefine fitness, build solutions, goal set

Restructure
Develop a plan of action (POA) geared towards nutrition

Resynthesize
Develop a program that balances POA with lifestyle


Behaviour

Attitude
You get out of it what you put into it

Approach
Success (luck) is where practice (preparation) meets strategy (opportunity)

Nutrition
Paleo 80%, Foodie 20%

Practice
Minimalistic Movements, Animal Flows, Ultra Trail Running, Meditation


“You must understand the whole of life, not just one little part of it. That is why you must read, that is why you must look at the skies, that is why you must sing, and dance, and write poems, and suffer, and understand, for all that is life.”
- Jiddu Krishnamurti

Photography by Jeremy Benning